Choose one realistic customer
Define the customer, location, need, and decision they are trying to make. “Homeowner in Naples comparing exterior cleaning providers” is useful. “Improve GEO” is not a customer journey.
Break the decision into stages
A useful journey normally includes discovery, comparison, trust, and action. At each stage, ask what the customer needs to know and which page or verified fact supplies the answer.
Separate supported facts from missing evidence
If the website does not state a service area, price policy, qualification, or next step, the honest result is a gap—not an invented answer. This is where journey testing becomes an improvement plan rather than a demo.
Replay carefully
An AI Agent Replay can test a defined path using controlled evidence and recorded steps. It should be treated as a diagnostic simulation, not proof of what every public AI model will say to every user.