Start with the question a customer would ask
Do not begin with code. Write down the questions a real customer asks before calling, booking, or buying. Then check whether the website gives a direct, specific answer: what the business does, where it works, who it helps, and what makes its claims credible.
Check the machine-readable foundation
Search engines and AI systems need accessible pages, descriptive titles, useful summaries, consistent business details, and structured data where it is appropriate. These signals help a system interpret the site; they do not guarantee that it will recommend or cite the business.
Look for evidence, not marketing adjectives
“Best service” is a claim. Service areas, qualifications, real examples, policies, named expertise, and verifiable customer outcomes are evidence. Clear evidence is easier for people and machines to evaluate.
Prioritize the first useful improvement
Fix the largest clarity gap before chasing a perfect score. A clear service page or an accurate business description often matters more than a long list of small technical changes. Measure again after the change so you can show what improved.