Among assessable homepages, the accounting and CPA sample had a median Website Readiness score of 48. The personal-injury law sample had a median of 69.
The clearest differences in the captured evidence
Organization schema opportunities appeared on 79.8% of assessable accounting homepages versus 48.8% of personal-injury law homepages. No JSON-LD was detected on 37.1% versus 8.3%. A canonical URL was not detected on 39.3% versus 3.6%.
| Captured-homepage finding | Accounting & CPA | Personal-injury law |
|---|---|---|
| Organization schema opportunity | 71 of 89 · 79.8% | 41 of 84 · 48.8% |
| WebSite schema opportunity | 48 of 89 · 53.9% | 21 of 84 · 25.0% |
| No JSON-LD detected | 33 of 89 · 37.1% | 7 of 84 · 8.3% |
| No canonical URL detected | 35 of 89 · 39.3% | 3 of 84 · 3.6% |
| No meta description detected | 18 of 89 · 20.2% | 6 of 84 · 7.1% |
Why might the samples differ?
Possible explanations include different website platforms, template conventions, agency specialization, publishing investment, and competitive marketing pressure. The study did not test those causes, so they remain hypotheses—not findings.
Why this is not a profession ranking
The cohort was quota-based, not a statistically representative sample of every firm. Sixteen personal-injury law sites and eleven accounting sites were unable to assess. The score reflects captured homepage evidence, not expertise, ethics, client results, traffic, rankings, or public AI recommendations.
The responsible conclusion is narrow: these two frozen homepage samples exposed materially different amounts of machine-interpretable evidence.
What professional firms can learn
Make the firm identity, practice or service areas, locations, credentials, authorship, and contact path explicit. Align visible content with metadata and accurate structured data. Then rerun the same evidence check after publishing.